Playbook: Designing Personas

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Downloads 379 downloads Type Guide Publication date October 24, 2022 Topics Digital HRHR Leadership

Understand your users’ needs, experiences, behaviors, and goals by creating well-defined personas. Personas are the starting point for building effective services or experiences. This guide will navigate you through the process of:

  • collecting data about your users
  • describing personas
  • analyzing that data
  • validating persona profiles.
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