This guide provides a structured, six-step approach to evaluating the strength of an organization’s talent brand both externally and internally. It is designed for HR and talent professionals who want to diagnose talent brand performance and track improvements over time.
Included in this resource:
- Explanation of what a talent brand health check is and how it differs from a talent audit
- Six-step framework covering external perception, EVP competitiveness, internal mobility, growth perception, engagement, and retention
- Practical examples and HR scenarios illustrating how to apply each step
- Sample survey questions and metrics to support data collection and analysis
