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Paid Media Employer Branding Guide
  • Helps identify core values and principles to lay the groundwork for a strong employer brand
  • Provides a framework to understand diverse talent pools and tailor messages to specific demographic aspirations
  • Guides the evaluation of paid media platforms based on target audience behavior and geographic relevance
  • Offers specialized questions to define goals, allocate spend, and measure ROI across different social platforms
  • Strategies for integrating authentic employee testimonials to build trust and credibility with candidates
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Downloads 25 downloads Type Guide Publication date January 23, 2026 Topics DEIB & EXHR LeadershipTalent Acquisition

This comprehensive guide outlines a five-step process for creating a paid media employer branding strategy, utilizing guiding questions and a detailed case study to ensure authentic and measurable talent attraction.

Included in this resource are guiding questions to identify the:

  • Company culture and core values that shape the workplace.
  • Audience segmentation.
  • Paid media platforms selection.
  • Budget allocation and ROI measurement.
  • Integration of employee testimonials and success stories.

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