Employee Persona Card Template

  • Facilitates deep understanding of different employee groups' needs, goals, and challenges
  • Informs the design of targeted HR programs (e.g., L&D, wellness, communication strategies)
  • Provides a comprehensive view of an employee segment's work style and preferences
  • Aids in identifying key obstacles that hinder productivity and professional development for specific groups
  • Encourages a user-centric approach to improving the overall employee experience (EX)
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Downloads 86 downloads Type Template Publication date November 19, 2025 Topics DEIB & EXL&DTalent Management

This template is a strategic tool used to create detailed profiles (personas) representing distinct employee segments within an organization, helping HR and L&D teams design and deliver programs, tools, and experiences that are highly relevant and tailored to their specific needs.

Included in this resource:

  • Basic demographic information: Fields for persona name, age, gender, role/position, department, experience, and education
  • Goals, preferences & needs: Sections for career goals, professional challenges, work environment/tools preferences, and learning and development needs
  • Challenges and obstacles: Current professional obstacles and development areas
  • Personality & work style: Analysis of personality traits, work/communication style, strengths, weaknesses, and key motivators
  • Colleague feedback: Peer impressions, noted strengths, and improvement areas
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